84% of consumers also say they love or like burgers, putting burgers in the top 10 most-loved foods in the country.
Artisan menu penetration has grown 22.6% in the past 4 years.
Mintel research shows that when it comes to burgers, a customer’s primary concern is—overwhelmingly—flavour. To achieve that flavour, more than 80 percent of consumers say they will pay more for burgers made with premium ingredients.
70% of consumers say they're interested in a build your own burger bar concept.